Digital Advertising that Wins Hearts, Moves People, and Drives Action

LM Consulting is a Latina-owned digital advertising shop specializing in persuasion, awareness, advocacy, voter engagement, and turnout. We partner with mission-driven organizations, campaigns, and causes to design and execute digital programs that don’t just run, they perform.

From strategy to execution to real-time reporting, we help you reach the right people, in the right places, with the right message.

Who We Are

LM Consulting was founded by Loren Merchan, a digital advertising leader with nearly 15 years of experience running high-impact campaigns for mission-driven organizations.

Loren holds a Master’s degree in Advertising from the S.I. Newhouse School of Public Communications and has led teams responsible for hundreds of millions of dollars in optimized ad spend. The teams Loren has built and led have:

  • Served 350+ clients

  • Won 100+ industry awards

  • Achieved a 77% electoral win rate

  • Delivered results for organizations and leaders including Kamala Harris, Adam Schiff, Voto Latino, UltraViolet, and more

And those numbers only continue to grow.

Today, LM Consulting brings that experience, and a deeply strategic, hands-on approach, directly to our partners.

What We Do

We work across the full digital ecosystem, including:

  • OTT / CTV

  • Digital Audio

  • High-Impact Display

  • Search

  • Paid Social

  • Digital Out-of-Home

  • And more, including emerging formats as they make sense for your audience

  • We start with strategy, not templates.

    • Audience identification and segmentation (using the best data and targeting available)

    • Channel and budget allocation

    • Media planning aligned to your goals

  • Our team handles end-to-end execution with precision and care.

    • Campaign setup, trafficking, and QA

    • Supply path optimization to ensure premium, brand-safe inventory

    • Ongoing optimization based on performance and learnings (with rapid adjustments as conditions change)

  • Transparency is non-negotiable.

    • Live dashboards updated every 24 hours

    • Insights you can use

    • Real-time support and responsiveness when you need answers

  • "Loren brings a lot of knowledge across multiple areas of digital marketing, is extremely generous with making connections and introductions, is a very good listener and quick study and able to offer on point and tangible advice and go the extra mile (or several miles). One aspect of our collaboration that I particularly appreciate was that she always sends a note hours after our call summarizing what we had discussed, key learnings and next steps - and sometimes adding creative language and further reflections. This stands in serious contrast to many consultants I've worked with who share advice but are not willing to role up their sleeves and help you get the work done. Loren always did this - and in a really great, friendly and uncomplicated way. I'm grateful!"

    Rebecca Neuwirth, Chief Strategy Officer

  • "Working with Loren was a game-changer for our leadership team. She brought clarity to our goals, built systems that actually helped us meet them, and made sure we didn't just set a vision—we executed on it."

    Jonathan Barnes, CEO

  • "I've seen firsthand how Loren brings clarity and structure to even the most complex challenges. She's not only committed to results, she creates the frameworks that turn vision into execution, especially when others are overwhelemed by uncertainty. If you're navigating high-stakes priorities, partnering with Loren is an investment in your success."

    Keegan Goudiss, Founder

Let’s Build a Campaign that Delivers

If you’re looking for a digital advertising partner who understands persuasion, prioritizes quality, and shows up with experience, let’s talk.